With an oversaturated OTT market, creative minds at YouTube challenged us to create a female-focused
streaming service. Through our research, we discovered a white space within Gen X moms.
With a history of being ignored by brands despite their high purchasing power and guilt for taking
time for themselves, we envisioned a platform thoughtfully and exclusively for them.
Team: SVA Masters in Branding, Charmie Shah, Ria Knapp, Malavika Rao, and Yunke Xiao
Role: Brand Designer & Strategist